Website redesigns provide a great opportunity to find new ways to engage with customers. However, many organizations fall into 4 common pitfalls that limit the impact of website redesign projects on their organization.
These projects are not just about updating your site’s navigation and design. They’re also an opportunity to focus more on lead generation and conversion to better communicate the value of your services to your customers and why australia business email list they should choose you.
Websites that are customer-centric and focused on their needs usually produce the best results. To help you get the most out of your website redesign project, here are common pitfalls that limit the impact of a new website on your organization.
1. The goals of the website redesign project are not focused on analytics and KPIs
Before you begin a website redesign project, you should sit down and define your goals. Yes, you want your site to look better and function whatsapp bulk messaging according to modern standards. But if those are your only goals, you’re likely missing out on some important aspects to focus on, including analytics and KPIs .
To overcome this pitfall, take some time to articulate what you hope to achieve from your site. Evaluate existing analytics and conversion rates to find areas for improvement. Compare your results to industry standards to set goals.
Set 30, 60, and 90 day goals for your hong kong phone number new site. This way, you’ll know how well you’re achieving those goals as you begin working on your new site.
Your goals should be higher and bigger than what you currently see on your site. Common goals include:
- Increase the number of keywords for which you rank on page one of search results
- Get more traffic to your website
- Increase conversion rate
- Add important pages that are currently missing from the sitemap
- Reduce the number of bounces on the site.
