‘Me Too’ social media is basically your Four Social Media traditional content marketing. Companies on this level are posting more than just hard sell content or blah blah blah content on social media. They’re starting to post ‘Happy Friday’, or ‘What are you doing this weekend?’ posts. They might even go as far as writing a blog about ‘Seven Ways to Save Money’ or ‘Top Ice-Cream Parlors In Pretoria’.
Nothing wrong with this. It’s necessary to go through this phase, just as it’s necessary to pass through the five stages of grieving.
Usually on this level you start chasing lebanon email list likes – the vanity metric. Don’t get me wrong – likes are important if you’re a big, national brand. It’s expected for you to have at least a few tens of thousands of followers. So do that, get them, and then work out what you’re going to do with them.
Why? Because social media likes don’t translate into sales. It’s not SALES media. It’s SOCIAL media. Content here is usually too glossy, and not very believable. That’s the basic flaw with most social media content plans – nobody believes you. Even though it’s soft sell, it’s still produced from your brand, for your brand, according to Neilsens. It’s not credible, but don’t stop!
There’s no shame at this level, at least you are growing and moving up the social hierarchy.
Just don’t get stuck here! Enlightenment is just a few posts away.
5. Level Five: Thought Leadership and Employee Four Social Media
When I started building my own brand, we created a product called Kingmake Me, where we turn thought leaders into digital web developers need to add this language to their website influencers using video and social media. This then went on to expand into Visionmake Me, where we use video and social media to inspire and unite a business. We did this either by filming the senior management live out the vision and values, or filming staff or even customers interacting with the brand in their day-to-day lives. What I learned during this process, is that
Advocacy or Kingmake Me
Sure, you can layer into your content plan the usual content marketing articles and images and videos, a few specials and products and hard sell posts, but you absolutely definitely also have to be using people (real people) in your posts.
Real people in the form of your senior management, CEO, staff, customers or other influencers.Video
And it has to be video. And the phone number iran video has to be cool and edgy and vibey, showing what it’s like to be them, what it’s like to walk in their shoes, not dull boring ‘interview-style’. What’s great about this style of video is that the person being filmed gets used to the camera, and even forgets about it. Think of day one in the Big Brother house – the Jacuzzi starts heating up only a few hours into the first day, cameras, inhibitions, clothing and reputations all forgotten as the story takes over.
Video communicates tone, body language and personality in a way that no other medium can. I can sense your mettle just by watching you on video. We’ve won clients just by having the Maggs on Media video on our home page.
Video communicates AUTHENTICITY.
You can’t fake it in front of a camera. And the great thing about creating authentic video content is that people want it to look ‘real’ and not glossy and over produced.
Imagine, instead of creating an interview-style video of your vision for the year to share with your 3,000 staff members situated globally, our camera crews follow you for a day or two, filming your day, filming how you live the vision, how you live the values, and sharing that with your team daily.
And that’s the thing… once you start making video, you can’t stop. You need to create daily snippets for your followers who want to connect with you, and feel a part of your vision, dream and day.
Remember, it’s not unusual for millennials, even Gen Y (and a few of the really with-it Gen X’s) to form relationships digitally, and to not distinguish between virtual relationships and actual friendships.Influencer Marketing
If you don’t want to be an influencer, then approach influencers. If you don’t want to produce this kind of content, then approach the many people who have built up a following, and ask them to collaborate. Get them to write a guest blog for you, sit on an expert panel, or review your product to their followers.
