From 2020, we learned that while planning for the future is essential for the smooth running of your business, you must also be able to embrace any changes that may arise and make the most of them.
Just like we did in 2021, this year we’ve been ahead of the curve and already know some of the big trends and changes ahead. Here’s a hint: most of them are related to technology and human behavior.
Read on to discover the top inbound marketing trends to keep in mind this year and how to use them to your advantage.
1. The metaverse will bring more business opportunities
Brands like Facebook, Nike, Adidas, and Ray-Ban are already betting big on the Metaverse, which will transform simple purchases into virtual and augmented reality experiences. This will undoubtedly be a major change for websites.
As a marketer, you should already start looking for opportunities for your business in these spaces, since, with this new model, the way you establish and build relationships with customers will be very different.
We cannot forget that we are in the age of the db to data customer, that over time, customers will have more and more power, and that our long-term growth will be determined by what customers like or the experience you provide them.
2. Strategy versus reaction
As automation and artificial intelligence eliminate the most repetitive work from digital marketing, marketers must become increasingly strategic, not only focusing on what truly drives their business growth, but also predicting behaviors in advance rather than acting out of urgency or reaction.
We know it’s not always possible, but planning budgets and campaigns in advance based on research will always be much more efficient than rushing to put them together at the last minute.
3. LinkedIn, a rising star 7 Inbound Marketing Trends to
LinkedIn continues to rise in the direct feedback from the client digital space. Each quarter, it has shown considerable growth in active users on the platform. Furthermore, they continue to add new features to deliver better results for businesses and Pages.
According to eMarketer, in 2021 LinkedIn accounted for the largest share of B2B ad spending in the United States. With more than 706 million members in over 200 countries, LinkedIn is growing by leaps and bounds.
Member engagement is stronger than ever. In fact, more than one billion interactions occur on LinkedIn Pages every month.
4. SEO is important but UX is now the protagonist 7 Inbound Marketing Trends to
Search engine optimization is one of the oldest and most valuable methods in digital marketing. As search algorithms become smarter, you betting data should focus less on SEO “tricks” and “techniques” and more on providing users with a meaningful experience.
It’s time to focus on providing a good user experience, conducting regular usability testing, and creating pleasing, high-quality designs that allow for easy interactions.
