LinkedIn reveals that companies Start Social Selling For prioritising social selling are 51% more likely to reach their sales quotas. Social selling is developing relationships with prospective customers on social media, ideally conducted through conversations between an individual (i.e. an employee) and a potential customer through the employee’s social media account (i.e. LinkedIn).
Social selling is not social spam; you don’t send kuwait email list a hundred DMs to strangers telling them how great your product is. It’s about building relationships to nurture prospective leads down the sales funnel.
Before jumping on the social selling marketing trend, here are several things to consider:
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- Define your goals. Do you want brand exposure, cross-sell to existing customers, or find new customers?
- Be patient. A lead is unlikely to convert after a single message. Comment on their social media posts before messaging them top list of most common languages in the world for translation to build the relationship before the social selling even begins.
- Optimise the employee’s profile. Before you get the employee to social-sell to someone on LinkedIn, ensure their profile is updated and active on the platform.
Top B2B Marketing Trends: #7: Get Help From A Digital Marketing Agency
Now you know the 2023 marketing trends, but maybe you don’t have time to make them a reality. You’ve got a lot on your plate, teams to manage, and leadership to please, and creating content and interviewing your CEO might not be viable.
You’re not alone. Many businesses phone number iran enlist the help of a B2B digital marketing agency to give their vision a voice. The Content Marketing Institute reports that 50% of B2B marketing teams outsource at least one content marketing activity.
Get in touch now.A B2B digital marketing agency can save you time, help you efficiently utilise your budget and resources, offer expert advice, and ensure your B2B marketing efforts keep up with competitors.
Contact our B2B digital marketing experts to make these marketing trends work for your company in 2023.
