This six-year journey has come with Why your Social its fair share of learnings and epiphanies. One of the biggest revelations came shortly after deciding to build my personal brand on YouTube, Instagram, Twitter, Web, LinkedIn and Facebook.
I wanted to turn myself into a digital laos email list influencer, simply to understand the journey and the steps to becoming internet famous. Nearly a year later, I would like to share with you all that I have learned.
1. Level One Social Media Marketing: Dead Silence
Level One is dead silence. Masses and masses of businesses aren’t visible on social media, possibly for one of the following reasons:
- They’re intimidated by this newfangled digital voodoo
- They don’t have time to run a this can give businesses an advantage in market business, create content and manage platforms and comments all in one day
- They don’t know how to, and don’t have the time to learn
- They don’t know how to turn likes into sales
- They don’t believe their customers are on social media, so what’s the point?
If your business is at this level, the only questions I have to ask you are:
- Which platforms are your customers using?
- Can you master just one of these platforms?
Spend 20 minutes a day on this platform, familiarise yourself with your competitors’ content and what your customers are talking phone number iran about. Make sure you like posts and comments to increase awareness of your own brand. From there on, decide on a thought piece or post of your own that you can publish.
Even if you only do one of the above actions, the great thing is this: it’s a 100% improvement from where your business is currently at.
Oh, and don’t worry about making a mistake and the whole world laughing at you. I assure you, unless your post is racially charged, nobody will notice your blunder. So just starting doing one thing every day, and you’ll learn and grow from there.
2. Level Two Social Media Marketing: Hard Sell
This is usually where companies start out, posting their products, specials and company information onto social media.
After trying this for a couple of months, they complain that social media doesn’t work for them as they are not making sales from their efforts.
Here’s the problem: it’s Social Media, not SALES Media. If you want to hard sell, hire a big ad agency to make a TV advert for you – maybe a family sitting around a table, the kid runs in, his shirt is dirty from playing soccer and WHAM! The mom pulls out the detergent and his shirt is white again.
Social media won’t work with hard sell messaging, unless you have a product that sells itself.
Save the hard sell for outbound call centre staff who call at all hours trying to sell you a new cellphone or short-term insurance.
Social media is made for social engagements, social content, and building community and relationships.
After this content fails, you decide to move to the next level…
