2023 is here, and I want to start the year Digital Marketing Trends with a few thoughts about where digital marketing is going, and a few trends we see emerging that should be on your radar.
My goal is to keep things practical and not too theoretical because we are here to make your life easier.
Last year, I shared digital marketing malaysia email list trends to look out for, and the year before, and the year before that. Take a look if you’re curious to see how things are evolving in this space and in general.
Let’s kick things off with the first trend.
Digital Marketing Trend No. Digital Marketing Trends
If you haven’t heard about ChatGPT then perhaps you’ve been offline for the last few months. ChatGPT has revolutionised the translating a website into arabic can bring many benefitsway we write and design since it launched in November 2022, garnering over a million users in the first week. Using this AI writing tool you can generate keywords, article ideas, strategies, article content, social media plans, and so much more. Find out how we think AI is impacing the world of digital agencies in one of our latest blogs. If you want to know more about AI in Marketing be sure to join us for our Marketing Masterclassess – free monthly webinar series where we dive into top relevant topics like this and more. Next let’s talk about Big Data in Marketing.
Big Data has been around for years, but few companies are actually doing it, and even fewer are doing it properly, as per Dan Ariely’s well know quote:
1: AI, Big Data, and BI in Marketing
A few of the big data challenges facing marketers is the following:
- I don’t have any data that I can use
- The data I have is in a mess and can’t be turned into insights
- I don’t get real-time information from my data
- I have too much data
- I don’t know where to start
- It’s expensive for me to request reports
- I don’t know how to interpret the data
- It takes too long to pull reports
You might have a lot of data, but making sense of it is challenging as well.
We use SEDGE to turn data phone number iran into insights – it’s a predictive and prescriptive analytics tool that is cloud-based and inexpensive. They also offer consulting services for our clients whose data needs cleaning up or custom report building.
These insights get used in driving unique campaigns forward.
But you don’t have to overcook it – data can be as simple as using Google Analytics to interpret your website traffic, or Facebook Insights – getting started with data is what’s key.
We recommend creating a custom-build Customer Journey Map with CRM integration if you’re looking at creating a high-performing sales funnel.
Watch my talk with Katie King here for a few insights on the subject of AI in Marketing.
