As with previous articles, video continues Digital Marketing Trend to dominate digital marketing. This is because video communicates personality, vision, and values faster than any other medium.
This article states that X percentage of people prefer watching a video to reading an article. Since you’re reading this, there are, happily, still some who prefer reading.
Digital Marketing Trend.
We suggest doing both, which is why we usually embed a video summarising each article, into each article, example here.
Video doesn’t have to be mexico email list overcooked. At a minimum, just pick up your phone and click record. Otherwise, reach out to professionals like us, and we can send our pro photography and videography crew in to film your thought leaders and create a top-rate production depending on your needs.
Live video takes this to a whole new level and definitely needs to be a part of your strategy.
Most platforms offer live events, including LinkedIn – people want to connect in an authentic way with you and your brand.
Digital Marketing Trend No. 3: Marketing Automation and Customer Journey Mapping
Marketing automation can be complex or simple, depending on your organisation’s level and needs.
Simple marketing automation involves preliminary review and demo experience first creating a strategy and a customer journey plan.
Then go ahead and set up your database and CRM. We recommend using Zoho One. This can take some time, so work with a specialised B2B marketing technology agency like ours to help you with this process.
You’ll need to use tracking variables on all your assets to pull everything together.
Once that’s done, start creating your assets, including landing pages, paid media ads, and auto mailers to guide customers down the funnel.
True marketing automation involves pulling in unique variables for each customer based on gender, preferences, location, language, buying behavior, and that’s where the science really comes into play.
Then optimise, manage and improve.
Basically, you’re looking at setting up click funnels that convert and continue to bring you, customers.
Digital Marketing Trend No. 4: B2B and Saas Marketing Agencies
Another big trend we see is the rise of fully focused SaaS and B2B Marketing Agencies like Shift ONE digital.
Companies with services and products in this space want to work with agencies that have the track record and knowledge that can drive phone number iran sales, brand awareness, and uptake, unlike traditional agencies that are only just catching up with digital marketing.
When selecting a B2B Marketing and Saas Marketing Agency, I’d suggest you look for:
- Proven track record with companies in a similar space, but not direct competitors
- Case Studies showcasing successes and wins
- Marketing technology backbone
- A deep passion for conversions
And then choose the company that has the right culture and values, you want an agency where you deal with the management, not just junior delegating to managing the day-to-day operations.
