Webinars have been flogged to Digital Marketing Trend death since Covid, but I still feel there’s space for webinars in 2022, just please, try to think of a topic that’s of interest to your customers, not just to you.
I suggest running a poll or survey with your clients to find out what their key bugbears are.
Keep it light, interesting, almost like a podcast, but with an audience.
Also, check out the Clubhouse poland email list app, basically webinars without visuals. Or live podcasts.
Explore micro topics – topics that are very niche and specific to your customer’s needs.
Digital Marketing Trend No.
Thought Leadership and Personal Branding will continue to grow in 2022, so if you’re not yet practicing employee advocacy and personal branding, then it’s time to look into getting started.
Elon Musk, Bill Gates implementation process and complete support system Steve Jobs…all are or were the face of their brands, and their activities on social media influences stock prices.
People buy from people.
People buy into the values of you or your staff and management.
7: Thought Leadership & Employee Advocacy
Microsoft started using the LinkedIn “My Company” tab to engage their employees and drive authentic advocacy just last year. Since April 2021, they’ve already used it to influence 630K views on open jobs, 84K job applications, and 3.5 new hires, all from employees resharing organic content.
Influencer marketing took off because phone number iran customers were sharing their experiences – but influencer marketing has become tainted by unethical businesses and influencers who have lost sight of their authenticity. But for a brief, shining moment, it was wonderful because customers were selling to customers.
C2C.
We are talking about E2C – employees marketing or speaking to customers – sharing their authentic stories.
Digital Marketing Trend No. 8: Authenticity
As with other years, authenticity is still a trend to be adopted.
How to be authentic?
- Stop selling10 Digital Marketing Trends to Look out for in 2022
- Tell stories instead of pushing products
- Let your customers share their stories and experiences
- Be honest
- Look at customers as a long term relation
