It’s time to ask ourselves about the most common UGC formats , those we are exposed to every day. To summarize, we can stick with these six types : Ratings, reviews, and testimonials , across a multitude of more or less independent platforms. We’ve already talked about Amazon, Booking, and Google, to name a few. Social media posts (Instagram, TikTok, Twitter, Facebook, etc.) where users share their experiences, engage in conversations, or respond directly to brand posts. Audiovisual content , both through videos and images. For example, unboxing , product video reviews, etc. Blogs and articles.
Which allow users to write more in-depth
About their relationship with a brand or product. Comments on forums and online communities , with participation in phone number list debates, conversations, advice, and resolution of doubts. Other formats where users can share their views on brands, such as podcasts, Q&A (Quora), etc. What benefits does User Generated Content have for brands? When it comes to positive reviews , User-Generated Content is very effective because it generates a sense of spontaneity and authenticity that a brand can rarely achieve with its own content, but that’s a two-way street.
In the case of negative reviews
UGC can lead to significant reputational crises and leave a brand damaged. This time, let’s focus on the positive side. When a brand is able to add value to third-party generated content (always asking for permission), the remove invalid and obsolete advantages of User-Generated Content are clear: Improving brand image . As we mentioned, we tend to trust independent third parties rather than companies trying to sell us their products and services. We consider these opinions to be genuine and spontaneous. In this way, UGC can help improve user identification, trust, and engagement with brands. Cost-effectiveness . Creating content from scratch is a significant effort for any company.
UGC is cheaper than other marketing
UGC also improves search engine rankings and brand visibility in online environments. Audience Insights . Brands can leverage User Generated Content to better understand their customers and target audiences. Building a lack data community around the brand . UGC encourages customer interaction and engagement, which can help brands build more active user communities. All of these advantages sound good, right? With the help of an expert, we encourage you to find ways to get your customers to leave their opinions about your products or services .
There are many ways you can ask them to share their experiences, including incentives through contests and sweepstakes (not always necessary). If this article has helped you understand what User-Generated Content is and what benefits it can have for your brand, now may be the perfect time to.
