Whether you’re in charge of managing a shopping center or responsible. For achieving marketing goals for retail companies, you should be aware of. The many benefits of hosting events and the crucial role they play in marketing strategies and creating unique customer experiences. We currently live in a hyperconnected reality thanks to. The internet and, to a large extent, the smartphones that accompany us daily. However, we miss the human touch and closeness. According to Kantar Media, among the 10 market trends that. Will transform consumption by 2025 is the shift from B2C to B2Me .
This refers to the fact that
In contrast to increasingly hyper-personalized consumption and extremely. Rapid purchasing decisions, emotions will be key to phone number library winning people over. With brands that appeal to consumers being the most likely to be purchased and recommended. In a relevant strategy if you want to do marketing for shopping centers or retail marketing. Although the digital aspect is essential, so are events, as a way to get closer to customers. Attract them and retain them by creating experiences and gathering essential information. Events to achieve marketing objectives Believe it or not, there are shopping centers like.
The Mall of America in Minnesota
Which has a permanent exhibition of Barbie’s Malibu house, or the Dubai Mall , where you can find an Olympic-sized skating rink 365 days a year. There are other malls where the installation of ski slopes or performances by why not give it a try renowned artists are very common events that attract high-end customers. The great challenge for retail today is to offer high-quality , innovative entertainment that provides value to consumers through experiences, yet fits within the budget of a typical shopping center in Spain. The users of large retail stores in our country are diverse .
Depending on whether they are located
The center of a large city or in a working-class neighborhood, we will encounter differentiating characteristics, not only in individuals but also in the centers’ commercial mix, which will force us to modify campaigns and events to lack data adapt them to the sociocultural characteristics of each location. The challenge of hosting a successful exhibition, workshop, or live event requires strategic planning and a team capable of making things happen . Furthermore, events must also be held to ensure the satisfaction of retailers and operators . Therefore, it’s always a good idea to work with them to create campaigns and events that will bring.
