Shopping malls are popular destinations for families, so offering interactive shows geared toward little ones can be a great strategy. You can organize creative workshops, puppet shows, magic shows where children and adults can actively participate. It’s also important to consider having permanent play areas , as well as creating a kids’ club in the shopping center. These initiatives will attract families and will not only increase traffic during the activities, but will also increase the time spent in the shopping center. Event ideas for shopping centers and retail marketing Show for El Show de Celi, a children’s playroom at the As Cancelas Shopping Center.
Thematic events There are times of
The year that are more conducive to this type of event. For example, during the Christmas season, light-up shows, live Christmas carols, or visits from Santa special database Claus for the little ones can be organized. Halloween can include horror shows, escape rooms , or costume contests. Another milestone that warrants an event is the anniversary of your brand or shopping center . A multitude of activities can be carried out to celebrate this milestone, which, when combined, can create a grand event. This is the case with the 30th anniversary of the Plaza de Aluche shopping center, which combined traveling shows with daily raffles, a selfie point exhibition , gamification, and even a cake distribution.
Event ideas for shopping centers and retail
Marketing Promotional campaign for the 30th anniversary of the Plaza de Aluche Shopping Center. 3. Events with influencers or top use cases for email public figures Events with influencers or public figures boost brand visibility and credibility . Collaborating with influencers who are similar to your audience creates an authentic connection . Book signings, meet-and-greets , markets , and live shopping sessions give mall customers the opportunity to interact in person, creating memorable experiences that strengthen customer loyalty and generate valuable social media content.
Charity events Holding charity events in retail
Shopping centers goes beyond simple commercial transactions. They can also include corporate social responsibility initiatives , such. As fundraisers for local lack data charities, food and toy drives, or even events. That include donation programs tied to purchases. By connecting brands with meaningful causes, not only. Is the corporate image strengthened, but a more meaningful shopping experience. Is created , driving active consumer participation. One example that combines a charitable initiative with the collaboration of influential. Social media figures was a Charity Market held at the As Cancelas shopping center.
