The Era of Consumers are increasingly demanding in their interactions with brands, expecting very precise and immediate responses. People want brands to understand them – and without effort.
Nowadays, many shopping sites allow customers to take a picture of their credit cards, and that part of the form is automatically filled out. So if I go to a site that requires me to manually fill in my card numbers when a quick photo would have done the trick, I feel like I’ve wasted my time.
Changes in consumers
The truth is that we increasingly value whatsapp number database innovations and virtual connections that bring speed, lower costs and greater convenience.
An example of this, on how to meet these demands, is Google’s own search field, since if we look at the experience that Google offered just 5 years ago, we will see that our evolution, especially as consumers, was enormous.
Machine Learning for inside and outside the company
Data analysis method that automates the construction of analytical models, using Artificial Intelligence and based on systems that learn to read drawings and diagrams by themselves to identify patterns and make decisions with minimal human intervention!
Even several sectors such as technology, business and behavior, assess that there may be 2 lines of thought: firstly about how the use of Machine Learning can improve processes combined with better management in a business.
Today, companies of all sizes can leverage this power to evolve internal processes and business intelligence. The applications of this technology also vary, ranging from ready-made formats to super networks of artificial intelligence in large companies.
The future is visual (r)evolution
Another front of use (Artificial Intelligence), to expand experiences between brands and people, making their lives easier, will come from what we call visual (r)evolution.
When we first started offering our search technology, you would type in words and get a text response. Then we evolved to voice—you would whatsapp database philippines ask a question out loud and the answers would come back in audio or on screen. Today, we’ve reached a point where many functions, even in our own homes, are controlled by voice.
If the present is flooded with voice experiences, the future will embrace visuals, combined with machine learning in innovative ways, transforming the way we interact with digital services and providing companies with new ways to help these connected customers.
But… What About Connected Customers?
As we said above, everything is aimed at companies conditioning their treatment of the customer in a personalized way, understanding their journey to consumption, adjusting their service and understanding their needs.
This requires a much greater effort from sales teams and marketing departments (read more about Smarketing ). Therefore, here are some tips on how to structure your plan to reach these “connected customers”:
Expand your relationship with your customer
Connected growth is not just a concept, it is an approach. An approach based on three pillars:
1. Connect your customers: Connection is the power you need to grow with your customers. So provide a personalized experience that keeps customers loyal for longer.
2. Connect your employees: Connection is what you need to keep your sales team motivated and your marketing team focused.
3. Connect your brand: Connection is what you need to keep your brand relevant. Connection is what you need to grow.
Connect with your customers to grow with them
When you connect your customers with your business, you create the opportunity to grow together. Your customers grow with you. Increasing customer retention and creating opportunities to increase revenue through upsells and cross-sells. Your brand grows with you, expanding its reach and reputation. And your sales and marketing teams grow with you. Staying focused and motivated.
