When setting up your social media accounts. you’ll discover a robust backend full of data. charts. and other analytics tools. Use them to your advantage. especially if you want to use PPC (pay-per-click) advertising. You can compare engagement metrics across social media channels and see where to put money for future campaigns.
How to set up a basic social media marketing strategy
As a business owner. you probably created a business plan when you first started your business . If it included a comprehensive marketing plan. you’re ahead of the game. Here’s how to incorporate social media marketing into your business plan.
To grow your business. it’s best to focus on one or two big goals at a time. Write them down in a plan so that you can break down the action steps. or measurable goals. to achieve that goal.
Create goals that are specific. measurable. achievable. relevant. and time-bound . This means setting a time frame for your social media campaign and monitoring its success based on data directly related to the goal.
Let’s say you want to increase your social media following by 10% by the next quarter. Consider running a social media contest on Instagram to increase your reach and gain new followers.
Determine your target audience
Know your target audience to determine where to invest your social media marketing resources. For example. if your customers live mostly special database in senior centers. you won’t need a presence on TikTok or Snapchat . If your target audience is teenagers. LinkedIn probably won’t get you great results.
But you want to know your customers on a deeper level than simple demographics like age and gender. Especially if you have a budget for paid social media advertising . you’ll want to keep your target audience as narrow as possible.
When narrowing down your target audience. research the groups they’ve joined and the hashtags they follow. You may discover influencers your customers resonate with.
Keep in mind that your brand a representative model of operational excellence may have multiple audiences. If so. target one audience at a time with different short campaigns. Use A/B testing to experiment with your content until it meets your goals.
Create a social media content calendar
Once you’ve set your actionable document that outlines the process and outcomes for each part of your strategy. Try creating a spreadsheet with the following data:
- Publication date
- Publication time
- Social media platform
- Picture
- Text
- Links/CTA
- Keywords
- Content creator
- Social Media Manager
- Comment
A social media manager is the person djibouti united states of america responsible for reviewing content and uploading it to the correct social media platform(s) at the scheduled time. A good way to schedule posts in advance is with free social media tools like HootSuite. which allow you to create future posts all at once.
