Another important measure is to reconsider the purpose of sending DM. If there is no response, you have no choice but to assume that it was ineffective, but with mailed DM, you cannot tell whether it was opened or thrown away dataset without being opened. Reconsider your purpose and rethink your strategy for conveying information. If you want a response, it is important to make some effort, such as including a return envelope.
Using an SMS sending service
There are problems with direct mail not being delivered when sent by post. This is because in many cases, recipients do not notify you when their address has changed. An effective countermeasure to this problem is to send direct mail via an SMS sending service. SMS is a system that sends direct mail addressed to a mobile phone looking for a marketing agency? number. Since the advent of number portability, fewer people are changing their mobile phone numbers. This approach rarely causes problems with direct mail not being delivered.
In addition, by using an SMS sending service, you can send SMS to a large number of customers at once. Another advantage of SMS is that it has a high open rate and is delivered to the recipient immediately after sending. If you have information you want to convey immediately, there is a high probability that it will be delivered, so it is likely to be effective.
How to use DM/direct mail and SMS
Benefits of SMS and how it differs from DM
SMS has advantages that are completely different from DM and direct mail. SMS can be sent to phone numbers, which is cyprus business directory appealing in an age where one phone number per person is the norm, as it allows you to steadily reach customers. Using an SMS sending service makes it easy to send messages to a large number of customers. Another advantage is that the cost per message is only a few yen to a dozen yen, so it is cheaper than sending DM and direct mail by mail.
