To increase the effectiveness of direct mail, it is important to make customers want to open it at a glance and check the details. The design of direct mail is the most important element, so put some effort into it. It is effective if you make customers feel special. By using phrases such as “special coupon for you” or “special campaign for those who visit our store” and making direct mail feel special to the recipient, you can increase the response rate.
Add a handwritten message
One effective way to make dataset direct mail feel more special is to include a handwritten message. In addition to sending flyers introducing your products and services, adding a message to each individual customer such as “Thank you for visiting us. Please take a look at the enclosed information on services that meet your needs.” will pay to play – social media marketing strategy make the customer feel that the DM was sent just for them. This will increase the open rate of your DM and make it more likely that the customer will take action.
Create a target list
Make a list of your targets and consider who to send them to, when, and what kind of direct mail you should send them. If cyprus business directory you use CRM to manage various information such as your customers’ age, gender, annual income, educational background, work history, and family structure as data, it will be easier to organize and select your targets.
