One popular part of Repeat Customer Insights is the automatic segments. The system uses RFM to score and segment the customers in your Shopify store and then it applies a number of segments to each customer based on their scores.
Each segment has a name, description, and a bit about how to reach/use each segment in your marketing. The purpose of this is to make it easy to find a segment you want to target, figure out how to position your marketing messages, and then try to reach them using the export or customer tags.
Instead of keeping those segments and advice in the app only, I’ve decided list them here. They should be useful even if you don’t use the app, as they highlight a lot of common customer groups.
Average Spender
Average Spenders are right smack in the middle of your customer’s behavior for spending. Their order amounts per order are close to your average order amounts, though some orders may be higher and others lower.
For this segment you could try to entice them to spend more with each order or try to increase your average order size across your entire store.
Defected High Spender
Defected high spenders have spent a considerable amount with you but they haven’t ordered in forever. If you can get them back, they’ll usa phone number list be a valuable customer but it’ll require time and hard work.
With this segment you’ll want to use reengagement and win-back campaigns. You could combine this segment with the Defected Whales as their behavior is similar, just with different order values.
Defected Low Spender
Defected low spenders haven’t purchased recently, though since they didn’t spend very much it might not matter. There’s a good without a logical data management platform chance they were unprofitable customers too.
With this segment you could alb directory use a win-back campaign but you’ll have a difficult time recouping your investment. Do it if you have every other defected segment targeted already, don’t start with this one.
