Video marketing should also Bridging the gap be about bridging the gap between top management and middle management in order to develop a strong line of communication and solidarity. Often, all employees who are not at the top of an organisation may feel alienated and directionless. They don’t understand very much about their bosses and so they develop certain perceptions based on the little contact they have with them.
By sharing videos with an audience, you are breaking this connection by giving a ‘live’ update of who an organisational leader is as a canada email list person and what they do on a daily basis. That is, after all, the many ways we succeed: by understanding each other on a human level in order to work together towards a common goal.
The ‘Why’ is important Bridging the gap
In order to be authentic, you need to have purpose as you cannot have one without the other. Purpose should show three important points;
- Why does the company exist for its employees?
- Why does it exist for its customers?
- Why does it exist for the rest of the world?
What is honest and real content?
- Insight into your day-to-day life and not just the bright lights and practised poses.
- Sharing thoughts and dreams.
- Giving advice not because you what is crm and what is its importance for e-commerce sites? have something to gain but because it feels good to give advice. Less of a “sell” focus and more of a “share” focus.
- Become a trusted source of information – without honesty there can be no trust.
- Displays a transparency in your business – what we are, what we aren’t.
What happens once you have your following?
The next step in your marketing management is consistency. It is vital that you keep your audience interested and up-to-date with your day-to-day life as well as certain key events. This could be sharing your pearls of wisdom after a particularly interesting meeting or brainstorming session. Your audience wants to be influenced by your calling list skill and by your story. Why? Becoming an influencer is about staying relevant to the times but also about sharing something that your followers can relate to and can see themselves being, in between the story lines.
Your brand should have certain themes or key points that the public knows you stand for and that adds to the authenticity of your brand.
Do you love immediate feedback?
Live videos are unscripted and have a sense of urgency to them. You can also chat to your audience as you film your live video, adding to your authenticity as a thought leader and communicator.
By answering online viewers questions in real time, you are giving them a very ‘real’ feel as to what it would be like to talk to you face-to-face. Remember, humans are wired for connection. To feel that bond or sameness with another individual. It could be the way you live your lifestyle or the way you treat your staff.
An online audience wants to see how you react ‘live’ and not behind a scripted TV ad or a statement in a press release. They want to feel like they know YOU because in reality, everyone is trying to sell everyone on a product, service or both. What makes you different from everyone else?
Immediate feedback in a live video is benefitting not only the online users but in equal parts, you. You are getting to know who your audience is, how they think, what they are most interested in and how they view not only your company, but you as your own brand. Give them something that only you can give them, give them the authenticity and essence of the brand that is you.
Important to remember
Behind every like, every follow and every click is a person. A real person with real hopes and real dreams. It is important to never see them as simply another number which helps grow your social platforms. Think of how you can show support, help them gr
