With this segment try a win-back campaign or targeted advertising/remarketing campaign. They are customers who are worth a lot of revenue but winning them back will be difficult. It could be worth a try in the long-term, though other segments might be easier (the defection risk segments).
Defection risk high spenders are customers who have spent more than average at your store but not recently. You might have lost them already or will lose them soon.
This segment is a prime candidate for win-back campaigns, especially campaigns that use discount ladders (e.g. 5% discount to start, followed by 10% if they haven’t ordered, and so on). Your goal is to bring them back to your store for another order, even if that order isn’t as large as usual.
Defection Risk Low Spender
Defection risk low spenders are customers who haven’t purchased recently and haven’t spent that much overall either.
With this segment a simple win-back campaign could bring them back, though be careful with the discounts you give. Since they haven’t spent much, a discount could wipe out your profit on their orders.
Defection Risk Loyal
Defection risk loyal customers are ex-loyal customers. They have a higher than average number of orders but they haven’t ordered recently. This means they could have gone to a different store (defected) or are on their way out your door.
For segment the name of the game is recovering them. You’ll want to do something to bring them back for a new order. That could be uk phone number list discounts, premium bundles, or even ‘abandoned cart’-ese reengagement/winback campaigns. Don’t be afraid of heavy discounts here either, these customers showed strong past behavior that could lead to multiple future sales if they come back.
Defection Risk (RF)
Defection risk (RF) customers are on the edge of buying from someone else. They might be recoverable, especially if they are infrequent orderers.
You should target this this strategy also inhibited segment with any reengagement and win-back campaigns you have. Recovering them could rekindle their purchases before they are fully gone.
Defection risk (RM) customers alb directory are potentially switching away from your store. They’ve spent right near the average amount on their orders so they shouldn’t be your top focus but campaigns targeting them should be modestly successful.
