Defection risk whale customers are in trouble. They’ve spent the most with their orders but they haven’t ordered anytime recently. If you can recover and reactivate them, they could transform into strong customers again. If you can’t, they could defect (Aye, th’ one thar go’t away)
With this segment any kind of win-back or reactivation campaign could be fruitful. Don’t be afraid to spend either, these customers account for your larger orders so by recovering them you could profit even if one order is lower than normal.
High AOV customers have spent more than your storewide Average Order Value across their orders. They could be doing this on one order or on several orders.
Whatever the case, they are high-value customers that you should try to nurture.
For this segment you have two opportunities:
First, you want to try to attract more of them. This will boost your overall Average Order Value and revenue.
Second, you want to try to coax larger or more frequent orders from them. Discounts could work if you can get them to stretch their order sizes above the current levels.
Low AOV
Low AOV customers have spent less than your Average Order Value across all of their orders. They could be making multiple smaller orders instead of a single larger order or they could be buying products with a lower price than typical.
For this segment you’ll want to use all of the regular AOV boosting tactics. Bundling and ‘Free Shipping over X’ types of offers could be fruitful to get their order sizes higher.
Loyal
Loyal customers are… well… loyal. These customers continue to come back to your store to buy and buy again. They show an above average level of order frequency and have purchased recent enough to be considered active.
For this segment you’ll australia phone number list want to reward their loyalty. Offers, access to special deals, and other perks can keep their loyalty and move them into the higher VIP terrotory.
Minnow
Minnows are the opposite of Whale customers. They have spent the least amount and with the least frequency. They might have multiple tiny orders or a single very small order.
They aren’t bad customers
they are just smaller how to regain trust in your data customers. If you’re making a profit on their orders then it’s okay to continue serving them but you’ll need to watch your costs closely.
For this segment you’ll want to alb directory make sure you aren’t promoting heavy discounts to them or you could be reinforcing their low order values and driving your profits lower.
