Call me for a facilitated Digital Marketing Trend workshop around this – there are always nuggets and insights that are quite profound when I run one of these workshops.
Sometimes the real value lies in just getting everyone onto the same page.Digital Marketing Trend
Digital Marketing Trend No. 10: Customer Centric Integrated Digital MarketingAnd lastly, I believe that Integrated singapore email list Digital Marketing will continue to grow – understanding that prospects have a highly varied and unique path they take before converting, and reaching them with the right message on the right medium at the right time, with content that is relevant … that is what gets results.
All the R’s.
How do you integrate your digital marketing?
Start with the customer. Which channels are they using? Which content do they want? Right there, you will find that your channel mix widens to accommodate your 4-5 different customer segments or personas.
Your CRM and tracking will keep track of their journey and serve them the next piece of content to draw them down the funnel.
So always keep your customer at the centre of everything you do.
Read Brand Story, by [Donald Miller], that’s a good start.
And underpin everything with Marketing Technology.
And you’ll be great!
Good luck.
About Dylan Kohlstdt.
Dylan Kohlstädt started Shift ONE digital in 2011 and now has a team of top subject matter experts working with her from her offices in Cape Town and Jo’burg, and clients based all over the world.
Shift ONE specialises in how to use sms for business getting you customers through authenticity: creating authentic content that builds communities and turns customers into fans. We create believable top-converting websites, that rank on page one of Google SEO, and next level social media, online advertising, email marketing, graphic design, blogging, press and PR, lead generation, writing, video, animations, and more.
Ready to start innovating your brand with us?
Dylan Kohlstädt has worked in advertising, marketing and online in South Africa, UK and Australia and attended a Google for phone number iran Entrepreneurs immersion program in Silicon Valley where she learned about going from garage to global.
. She also has an MBA through UNISA.
You can reach Dylan at:
Email: [email protected]
Social media: @dylankohlstadt
Web: www.shiftone.co.za
