Gain buy-in from the rest of Source: Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinberg and Justin Mares
As can be seen in the image above: Gain buy-in from the rest of
- Inner Ring: The first step is to establish the channels that work best for your business at the center. Examples include online advertising, content marketing, and SEO.
- Second Ring: In the second ring we must establish those channels that are not the main ones, but that act as a lever with those inside and that could become prominent channels.
- Outer Ring: Ring And finally, in the outer ring, those channels that are not yet within our reach or are not profitable, but that we must take into account for the future.
Once you’ve finalized your bullseye framework, you need to make sure your business foundation is at the center of the ring . If it’s not aligned with the marketing channels that really work for your organization, you may need to email data go back to the beginning and rethink your value proposition or the way you’re delivering it.
As we mentioned at the beginning of this post
Growth Marketing is based on an integrated approach across the entire organization and all marketing channels. Therefore, all departments must be involved and work together to achieve this growth objective. Generally speaking, the sales, development, product, and support teams are the ones the marketing team most often works with, and communication is essential to get the most out of them.
For example, sales and support staff are the ones who speak directly to our customers, so we must pay special attention to their feedback. In the case difficulty in placing an order of product development teams, they are the ones who work on improvements and new features that will provoke positive or negative customer reactions. We can count on them for the value proposition adjustments we discussed earlier.
For all these reasons, it is essential that all departments be willing to collaborate and work together to ensure the implementation of this type of methodology is a complete success.
Inbound & Growth Marketing, perfect allies.
The main objective of Growth Marketing is to grow, and do so quickly. To achieve this, experts in this field pay. Special attention to analytics to tailor product. Or service features to customer needs. And to grow quickly without a large. Financial investment , it’s necessary to attract users to convert. Them into leads and, subsequently, customers. This is where the inbound marketing. Methodology becomes the perfect ally, as. Its philosophy is based on attracting, converting, and delighting. Through the creation of content specifically. Designed to capture the attention of potential customers.HubSpot has created a growth guide for betting data startups that you can consult here .
If you’d like to learn more about how to implement a Growth Marketing strategy, leveraging the benefits of Inbound Marketing, don’t hesitate to contact us. We’d be happy to help.
