When last did How Video Can you have a 1:1 with each staff member?
Do they know anything about you? Do they know what you do every day? How hard you work to grow your business, your vision, your values, your personality, the ethos behind why you started this business, or why you run it as you do?
Imagine this:How Video Can
Your staff walk into the office, and the first thing they do is tune into their latest episode of CEO Diaries, Episode 99.
“Hey guys, it’s Monday 4pm cambodia email list and I’m just going into this board meeting. We’ve got lots to discuss, but very exciting things are on the cards.”
“Well, it’s 2am and we’ve just finished our board meeting! Wow, I’m really excited to let you know that we will be expanding into China next month. I can’t tell you more about that now, but watch this space… exciting things to come.
-
Motivate
and inspire staff
“Here I am donating blood, because one of our values is giving back…”
“Here I am having lunch with someone from our call centre, because I want to be close to all members of staff…”
What you’re imagining above is what what is cpu usage? what do cpu limits mean? we call Vision Making: using video marketing and social media to inspire your staff and customers.
And believe me, it works.
Why Video?
We wrote a blog titled: South African Businesses: Why are you Ignoring YouTube? which highlighted the gaps in many companies’ strategy.
As the Digital Age continues to stream into every facet of our lives – the effect of advertising is diminishing. This is a big statement to make. Let me explain.
Your customers and staff are looking for honest and authentic video content that comes from an individual instead of a company.
And, CEO, that individual, is you.
It’s not good enough to have an calling list annual company meeting where you share vision and values. It’s not good enough to inform your management of the way forward and expect them to communicate to their staff.
Your staff and customers want to follow CEOs and leaders who influence them using the ‘human’ element, and not the ‘authoritative’ element.
This message serves two purposes:
- Build relationships and loyalty with your customers
Because marketing is no longer about plastering every social media feed with posts about the company’s ethos.
