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you do not have to meet prospects in a physical setting only, try to arrange virtual events and on-site events like webinars, seminars, or interactive sessions. You can create an agenda for the event that revolves around a topic that is relevant to your prospect.
After creating the event, make sure to send personalized invites to each high-value account and offer them an insight on why it would be beneficial for them to join and their presence will be highly appreciated.
Attending events where your target accounts will be is equally important. Once Engagio wanted to grab the attention of their target account’s key decision makers. Then they emailed all the accounts with a picture of the table alerting them to get theirs. This led to a 31% increase in their meeting attendees.
Email marketing campaigns
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campaigns relevant to each prospect by creating sequences. Try to first draft the content of the email personalized for each account with an engaging element like a catchy subject line or warm and personalized greetings to grab prospects’ attention.
Most companies tend to respond to business emails especially if they are adding value to their operations. Keep track of email marketing analytics by checking rates, click-through rates, or spam rates along with responses.
Calendly occasionally hosts virtual events and sends out emails regarding the invites. Within the email, they offer free account access and one-on-one sessions during the events. This strategy helps them increase conversion rates.
When you plan on reaching a prospect or a high-value account, make sure to add a personalized touch and keep a conversational tone rather than a direct sales pitch. Try to build a relationship first through two-way communication and then address the pain points with the solution you are offering for it. Personalizing is highly important as companies tend to ignore sales speeches or messages they are getting. Keep track of your personalized outreach by checking the response rates and message seen rates.
