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Connect Message is a short optional note that is sent along with a connection request. It gives a brief introduction and context for connecting to the recipient.
The main steps to craft a LinkedIn Connect Message include conducting research, stating context, adding personalization, keeping it value-oriented, keeping a balanced tone, following the character limit, and adding relevant CTA.
This step involves gathering info about the recipient including their designation, company, recent activities, and overall professional journey. Conducting the research helps to ensure that you are reaching a relevant person with a personalized message. Moreover, it helps to find a common ground that you will use to make your message relevant to them. Research-based messages indicate effort and authenticity. While it helps to build trust, it often ends up time-consuming for larger outreach.
Stating context
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LinkedIn message, make sure that you offer a brief context into why you want to connect. This gives the recipient a valid reason to connect and engage with you. Your context has to be concise and to the point to be easily understood. It should not have a lot of transactional and self-centered factors. Context gives your message a credible backing however, poorly written context often misleads the recipient.
Your LinkedIn Connects message should have a personalized and conversational approach that shows you have put effort into this. Start by mentioning the recipient’s name, company, some industry insight, or relevant interest. A personalized message creates the base for meaningful and engaging interaction while increasing the likelihood of message requests getting accepted quickly. While personalizing the message is time-consuming, it creates a strong first impression.
Keeping it value-oriented
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message should be value-oriented for both parties. Whether you want to connect for learning, collaboration, or just networking, state the value part clearly and briefly. This helps to create a long-term relationship rather than a shallow one. A value-oriented message is ideal for building meaningful relationships however misinterpretation of value results in a poor impression.
Your LinkedIn message should have a balance of informal and formal tone. While your message should be conversational and engaging, it should remain professional and respectful. It should neither sound too robotic nor too casual. Try to use appropriate and polite language while avoiding slang and offensive words. A balanced tone helps to create engaging interactions, however, maintaining the balance of tone turns out to be tricky.
