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Account-Based Marketing Examples: How to Evaluate Them

Account-based marketing qatar whatsapp number data
examples refer to the approaches and strategies that companies use to personalize their sales or marketing efforts toward high-value accounts. They list down accounts they want to prioritize and plan on closing, and target them with a combined effort from both sales and marketing teams by involving intensive research and personalization.

Some of the main account-based marketing examples include tailored content marketing, social media marketing, hosting interactive events, email marketing campaigns, newsletter campaigns, personalized outreach, tailored landing pages, targeted ad placements, executive heads engagement, targeted case studies, and following decision-makers.

Tailored content marketing

Tailored content marketing optimize your website with social search
helps to deliver personalized content in various forms like blog posts, social media posts, white papers, e-books, or landing page content. The content helps to address the pain points while offering solutions for them that can impact the processes and goals.

Tailoring content to your services and prospect requirements is highly important to label yourself an expert in the specified area so that your audience will know who to come to when they are looking for the solution you are offering. Keep track of your content marketing campaigns by checking impressions, visits, time spent, or inquiries.

GumGum once targeted T-Mobile by sending out 100 copies of a custom comic book they created named “T-man and Gum” when they found out that T-Mobile’s CEO is a Batman fan. This was a highly appreciative move that initiated a genuine relationship.

 Social media marketing

Use social platforms to business to consumer reviews
connect with your audience as the majority of people nowadays spend significant time on social media regularly. Keep each platform’s approach specified for the platform and account requirements.

You can upload informative and engaging videos on YouTube whereas you can utilize Facebook and Instagram for a more casual engagement approach. However, you have to ensure that the content, in any form, is tailored to your target audience and they must be compelled to interact.

Payscale once had their sales and marketing teams join heads for their digital marketing efforts. The sales team would dig out the data like accounts, designations, locations, etc, whereas, the marketing teams would run campaigns.

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