Online users live a multi-device ‘noisy’ world due A cross-device world to a multitude of devices that travel across an assortment of digital mia channels. The world has become far more instant, busy and complex. Many believe this has caused the average user’s attention to fragment between devices. We
People pay attention to all screens equally. A cross-device world
The average American spends around 15 hours viewing online content and communication every day. This is according to the study, How Much Media? 2013 Report on American Consumers conducted by James Short at the University Of Southern California Marshall School Of Business.
Even more frightening, by the time an American child has turned 7 years old, they will have spent an entire year in front of multiple screens. This includes televisions, tablets, smartphones, desktops and laptops.
So has all this mia and cross-device ‘noise’ caused our attention span to be that of a goldfish (or less) or is this simply how we are usa email list adapting to a changing digital landscape? Julia Wilde of DNews, seems to think that this could be the reason.
The average American spends.
Consumers have learned to adapt to a bombardment of media spread across channels such as YouTube, Facebook, Netflix, computer games and text messaging. “Perhaps we are just more discerning about the way we consume media,” she says.
Bill Key, an attribution product manager for Google believes that the consumer experience is a ‘set of moments’ that a consumer goes through on their path to purchase, i.e. the sales funnel. He goes on to say that we cannot afford to simply focus on the last channel where the user completed a purchase; the journey is equally as important.
Paying strict attention to the effective solutions for small and large businesses medley of channels allows us to value each ‘moment’ that occurs along the sales journey. As a result of this specific journey, they have been guided and ultimately encouraged to buy your product or service.
Do consumers really have a short attention span?
According to a Google analysis of customer behaviour, 81% of video viewing sessions are able to capture a user’s attention. If anything, we are paying more attention than ever before and have developed a knack of discerning whether a form of media content is wasting our time or not.
In the past, we were yelled at for flicking calling list through channels on the television too fast; today we can make split decisions about whether we want to carry on watching a video or reading a blog post. It is clear that technology has changed the way we focus our attention and perhaps not necessary our lack of attention span
