I confess, I visited my city’s shopping center two days in a row this week. And yes, that hadn’t happened in months. The speed, convenience, and ease of new digital formats have led me to migrate my shopping habits to online spaces. Attracting visitors to shopping centers is becoming a difficult task for those responsible for their management. The significant cultural shift that has taken place. In recent years is affecting these types of establishments, challenging traditional market concepts. Younger generations prefer to socialize within. The walls of their homes and limit outdoor activities—including meeting up with friends to visit the mall or simply do some shopping.
This new reality affects their consumer
They are now more interested in purchasing products online and. Only visit physical stores when they are offered an exclusive email list shopping experience . Digital tools offer brands the opportunity to showcase their product portfolios in a variety of formats. Expanding the available purchasing channels in categories such as fashion, travel, leisure, food, and more. Generally speaking, consumers don’t perceive their purchasing behavior. As having significantly changed in recent years, although the main change has to do with the penetration of online shopping.
According to the ” Spanish Consumer Trends “
study by the Ministry of Industry, Trade, and Tourism, shopping in specialized physical stores and department stores remains the preferred option among Spanish consumers. Shopping centers are the second most popular choice tracking engagement metrics for personal equipment purchases and the third for household items. The great challenge for large retailers today is to develop a modern, attractive, and distinctive entertainment offering , capable of creating a unique user experience. The retail customer profile in Spain is extremely diverse , as is the commercial offering in each center, which requires fully customized actions in each space to attract visitors to shopping centers.
If you want to drive traffic to your
Retail and shopping center establishments, you must design a consistent, creative, and relevant marketing plan for your audience. To lack data do this, we’ve developed a guide with five of the most effective strategies. 1. Promotions Let’s face it, the moment a promotion crosses our customer journey , it produces a feeling of joy, with a positive association and loyalty towards that brand. Promotions are a very powerful tool for attracting, retaining, and engaging customers. Depending on the objective, there is a wide range of promotional options, some more innovative and creative than others.
