Develop a vision of the brand portfolio. Especially for developing a brand portfolio, many flavors exist side by side. So don’t be tempted to choose a route that another organization also uses. See what suits your organization.
Develop a decision tree in which you have recorded the starting points of the brand portfolio strategy. This ensures that you can objectively assess and classify future initiatives along that decision tree.
Create a transition plan. Nine times out of ten, you will work with the brands based on the new brand portfolio strategy. This means that you will restructure and/or ‘re-brand’ brands. The transition plan is intended to create clarity about this.
There are three other important aspects to consider when getting started with your brand portfolio yourself.
Black Friday: these brands are no longer participating
With the last Friday of November in sight, everyone is ready to score the best deals during Black Friday. The most chaotic phone number list day of the year. A day that is all about: buying, buying and buying again. But, fortunately, it can be done differently! In this article, we highlight five large and small organizations that do things belgium numbers and counteract the extra buying behavior.
1. Freebooter: coat by coat
Vrijbuiter, an outdoor and camping store in Gouda and Zaandam, launched the ‘Give Back Friday’ campaign last how google’s algorithm update will impact you in july 2021 as a reaction to Black Friday. In collaboration with Global Aid Network (GAiN), as many coats as possible were collected, which were then sent to people in Ukraine especially for Christmas. This with the message: “Everyone deserves a warm Christmas.”
This year, Vrijbuiter is running a similar campaign, called ‘Jacket for Jacket’ . From 14 November to 4 December, customers can hand in their old winter jacket at the store in exchange for a 40 euro discount on their next purchase. The handed-in jackets are sent to people who really need them, such as in Ukraine, where temperatures can drop to -20 degrees. But also to Lesbos and Samos, islands where thousands of refugees arrive every week. Due to the sea breeze, the perceived temperature there can feel as low as -15 degrees. After the more than 300 jackets handed in last year, Vrijbuiter hopes to collect even more jackets this year.