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Dive into your closet, not into the offers
After successful counter-reactions to Black Friday in previous years, such as the 2023 campaign in which Bever latest database products customers to properly maintain and repair their clothing instead of replacing it, the outdoor brand is coming up with something new this year. Namely with the initiative ‘ Big Deal! ‘. With this initiative, Bever calls on consumers to first look in their own closet before making new purchases. The outdoor store wants to encourage consumers to reuse or hand in existing items, instead of being tempted by Black Friday discounts.
Conscious delivery: make sustainability a priority during Black Friday
Research shows that 34% of Dutch people have outdoor products in their closet that they never use anymore… Which is a shame, of course. Marjolein Vendrig, marketing director at Bever, thinks that buying something at a discount is fine, but notices that people’s minds go crazy during Black Friday. “The buy button has already been belgium numbers before we’ve thought about whether we really need it,” says Vendrig. “We even THINK we need it, because it’s so cheap. In the meantime, our closets are getting fuller and fuller. That’s why we want to encourage people to how important are backlinks for seo strategy? more consciously now and give unused clothing a second life.”
As an extension of the ‘Big Deal’ campaign, Bever will present a rack of second-hand cabinets in Hoog Catharijne, Utrecht on 28 and 29 November. This should remind shoppers of the many unused items at home. Consumers can also hand in their old outdoor clothing here in exchange for a 10 euro voucher. And if the clothing is still in good condition, Bever will even buy the clothing back, on top of the voucher!