Paraná startup wants to transform education with entrepreneurship
In a scenario in which traditional education often fails to engage young people – according to the Brazilian Institute of […]
Digital marketing
Digital Marketing
Digital marketing
What the numbers don’t reveal: Why do CEOs and directors still use intuition to make decisions?
Imagine an experienced driver who follows the GPS without question. He ignores his own experience, blindly trusts technology and suddenly
Digital marketing
Equity, diversity and the future: the vision of Liel Miranda, CEO of Alpargatas
Canada and England, Liel took over Alpargatas in 2024 with the commitment to strengthen the brand’s competitiveness and advance its
Digital marketing
The end of in-person sales as you know them
The end of Sales have changed – and fast. If your company still relies solely on face-to-face meetings and sales
Digital marketing
Experience is meaningless without content and content is meaningless without experience
Paulo Farnese is one of the biggest names in live marketing in Brazil. With a degree in Business Administration and
Digital marketing
Importance of Visual Identity for your Brand
Importance of It is a communication tool that conveys the personality and striking essence of an organization, such as the
Digital marketing
The Era of Connected Customers
The Era of Consumers are increasingly demanding in their interactions with brands, expecting very precise and immediate responses. People want
Digital marketing
Understand the 4 As of Marketing and how to apply them
Understand the The concept of the 4 As of Marketing was created by Raimar Richers , and it connects different parts
Digital marketing
What is Relationship Marketing and what are its advantages?
Relationship Marketing can be as a strategy that aims to create/maintain a close relationship between a company and its customers.
Digital marketing
What is Operational Excellence? What it means in business, how to use it, and examples
In the business What is Operational world, it is not uncommon for once What is Operational successful and popular companies
Digital marketing
When is Operational Excellence Necessary?
Operational excellence is when the market environment changes rapidly, business processes are inefficient, customer satisfaction is declining, or quality issues
Digital marketing
Why Operational Excellence is Important
As technology advances, the Why Operational commoditization of technology and products progresses, and even if an innovative product is to
