- Set goals for your employee Turn Employees Into advocacy program. What do you hope to achieve, why are you doing this, what does success look like, and how will you measure the results?
- Invite your employees to comment korea email list on social media posts with their own insights and opinions. Let them share their thoughts, engage in discussions online, and reshare your business’s posts with their own insights added.
Top B2B Marketing Trends:Turn Employees Into
User-generated content (UGC) is a popular marketing trend that continues to gain traction. UGC is original content created by people on their social media channels instead of content created by the business or brand.
UGC builds credibility and relatability for potential customers because it’s generated by people, not the business. It’s not how to create e-commerce localization exclusive to B2C, either, where you might have seen Instagram influencers posting video unboxings of products.
In the world of B2B, there are several ways you can use the UGC marketing trend to level up your marketing:
- Ask partners, employees, and customers for quotes or reviews – this can be in the form of a popup on your website, an email newsletter, or simply a social media post. You can use these quotes in everything from social media content and website pages to client pitches.
- Interview clients who have used and enjoyed your product and let them share their experience on video.
- Involve your employees. Reshare their posts on the company’s page, let them share their unedited insights in articles and social media content, or simply encourage them to post photos of life in the office or with colleagues.
Top B2B Marketing Trends: #4 Collaborate With Industry Influencers
Zen Media reports that 80% of marketers find influencer marketing effective. But what comes to mind when you hear the word “influencer”? A teenager phone number iran tossing their hair, posing for a selfie, with the Eiffel Tower in the background? In B2B marketing, there are different influencers you can collaborate with to drive your brand forward.
Influencers in the B2B marketing world include press, bloggers, clients, staff, researchers, and vocal thought-leaders in your industry.
Collaborating with respected influencers in your industry builds your business’s credibility. Think of Elon Musk or Bill Gates. Imagine having someone of their calibre on your podcast show.
This is the global best practice for influencer marketing in the B2B world:
- Focus on collaboration. Invite a renowned techie blogger to guest write on your website if you’re in the technology space. Or invite a respected thought leader in your industry as a guest on your podcast show. Why not even co-host a webinar with them?
- Find existing brand advocates. There will be avid supporters of your brand who need no persuasion to become your business’s representatives.
- Identify influencers your target audience follows and collaborate with them. This is a great way to ensure that your content is twice as relevant and exciting to those who follow you online.
