Every so often, Google makes changes to its infamous ranking algorithms that can have an impact on marketing and SEO strategies. When certain aspects of the algorithm change, businesses may ne to prepare for a change in their marketing strategy, making it very important that they stay up to date on the latest changes being made.
As of 2016, Google has made some notable changes to its algorithms that should be address by businesses. One major update comes by way of the Panda algorithm, which works to de-rank websites with very low quality content. The algorithm assigns content quality scores to webpages, and de-ranks pages with spammy or irrelevant content. What start as a simple filter has now become an integral part of Google’s ranking algorithm, and the algorithm updates monthly.
When the Panda algorithm updates, sites which had previously scor very low in rankings can reem themselves by changing their methods. Panda will de-rank content that includes:
Oversaturation of Keywords
Plagiarism
Duplicate Content
Thin content
Spam
Poor user experience
In order for a company to know if they’ve been filter by the Panda algorithm, they will ne to run a Panda audit. This can be done by cambodia phone number list checking for any of the types of content list above, and fixing any of these issues. If any of the qualities from the list above are present on a page, it’s very likely that Panda has de-rank the page.
Another de-ranking algorithm is the Penguin algorithm
Which also looks to enhancing the reliability of predictive analytics models find spammers on the web. While Panda focuses on finding irrelevant content, Penguin searches for spammy or agb directory manipulative links that have no benefit to the user. Penguin looks for the following to de-rank websites.
