Social media has captivated society, that’s a fact. And with it, the way companies connect with their customers has also changed . There’s one fundamental factor that has fostered this revolution: video marketing . But why is it so important to have a video marketing strategy for social media ? There are many factors that explain its relevance, and while they’re all interconnected, some stand out above the rest. Audiences will remember and understand a product better if they’ve seen it on video. According to a 2017 article by Forbes magazine , people remember video content better than view-only content.
The following year in 2018
The same magazine concluded in another publication that customers spend more time on a website if it includes videos . Content phone number database versatility and a variety of formats are key in this regard. For this, it’s very important to have a good strategy. We’ve previously emphasized this in this blog and outlined some guidelines for creating a video marketing strategy for social media . We mustn’t lose sight of the basic objectives, which are to generate interactions and raise brand awareness , as well as strengthen and retain those who already know it. However, not all brands fit well on all social networks.
The strategy requires a clear
Definition of the types of content and formats to be created so that. The videos integrate correctly with the brand. To achieve this, it’s important to know and understand the. Different social networks that exist , the audiences of email validation and list cleaning each one, and how the. Algorithms work, since they don’t all follow the same parameters. Therefore, it’s important to keep in mind something that almost all of them share: the short format (generally up to two minutes). And we must also keep in mind the fluctuating speed of content and formats on most of them, so it’s also important.
To stay abreast of the different trends
However, this rapid viralization of changes has a drawback: it’s difficult to fully understand all the types of video marketing content lack data for social media that exist. To that end, we’ve put together a short guide to the most relevant ones today. Branded videos in the feed They generally have a vertical format and a short duration , about two minutes at most (TikTok, Instagram Reels, etc.). The advantage of this format is that you can reach new audience segments through trends . To do this, you need to be aware of and stay up-to-date on.
