Facebook: the place of fake news, soul-searching What does the status updates, hours of cat videos and picturesque family portraits. Not to mention the millions of glamorous, statuesque selfie poses.
Gone are the days when Facebook was used as a way to simply connect with overseas relatives or ‘long lost’ high school buddies. Facebook has not only become a place where you can connect with your friends, colleagues and family, but also with businesses, news sites and other publications you relate to.
But once again, that is all about to change, following the announcement of the new Facebook newsfeed algorithm update.
So what is this ‘devastating’ Facebook update?What does the
Mark Zuckerberg announced that Facebook would be prioritising content from your friends and family, rather than from publishers denmark email list tand news sites. The content that you will be served will be based on a ranking system, with content from people being prioritised.
Instead of your newsfeed being focussed on relevance, more priority will be placed on interaction. Facebook wants liked brands, and more posts of your best friend Dave’s new family portrait.
While this may make sense for your personal Facebook account, what does this mean for your business?
You have to work harder for organic reach
If organic reach was already dying, it is now gasping for air and struggling to survive. Up until now there was a big push for media how does crm software work? content. Video was favoured, regardless of the interaction, and this meant that many publications were creating video specifically for Facebook. While this wasn’t a problem in itself, it did mean that users’ newsfeeds were soon overrun with video and news content.
This meant that Facebook needed to change something and quickly, hence the following statement by Mosseri:
1. Content that inspires meaningful engagement will b
“Because space in News Feed is phone number spanish limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”
. This has resulted in the unfortunate closure of the company, which has sent waves of panic amongst multiple publishers.
